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BACK ON THE BAYOU: NBC, STATE FARM RE-UP CLASSIC DEALS

          State Farm Insurance has renewed its title sponsorship
     of the Bayou Classic, an annual football game between
     Grambling State Univ. and Southern Univ., for an additional
     three years, and NBC Sports has signed a new multi-year deal
     to continue broadcasting the event.  State Farm has been
     title sponsor of the game since '96, while NBC has aired it
     since '91.  Additionally, the universities signed the
     Atlanta-based Historically Black Collegiate Coalition, a
     division of Host Communications/Streetball Int'l, to develop
     and sell integrated corporate sponsorships packages of the
     Bayou Classic and its ancillary events (Bayou Classic).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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