GET THEIR MOTOROLA RUNNIN': WOODS-DUVAL MATCH INKS SPONSOR

          Motorola has signed a $2.4M deal with ABC to title
     sponsor the Tiger Woods-David Duval made-for-TV golf match
     on August 2, according to Andy Bernstein of the
     SPORTSBUSINESS JOURNAL.   Motorola will receive 12 30-second
     spots during the primetime telecast, to be called the
     "Motorola Showdown at Sherwood," and will also have its name
     on the pin flags at each hole and on caddies' shirts.   ABC
     was seeking an 18-spot, $4M deal, but Bernstein writes that
     the Motorola package is "a hefty load considering there is
     no precedent" for TV audience size.  A-B will be the
     exclusive beer advertiser for the event, and will receive as
     "many as" 10 30-second spots (SPORTSBUSINESS JOURNAL, 6/21).