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MOMMA MIA! WOMEN'S WORLD CUP BASKS IN GLOW OF STELLAR OPENER

          The '99 Women's World Cup (WWC) opened with four
     doubleheaders over the weekend which drew 134,236 fans, for
     an average of 33,559 per venue.  That total already tops the
     112,000 which attended the last WWC in '95 in Sweden.  The
     78,972 at Saturday's U.S.-Denmark match was the highest
     attendance for a sporting event in Giants Stadium history,
     as only a '95 mass by Pope John Paul II drew more, with
     82,948.   The Giants Stadium crowd was the largest to watch
     a women's sporting event in the world (Mult., 6/20).  
     Sunday's doubleheader crowd of 14,873 at Foxboro Stadium
     "amounted to about what" WWC execs "expected."  The advance
     sale was 13,581, with 1,292 walk-ups (BOSTON HERALD, 6/21). 
     FSN's Keith Olbermann: "So far, so good, for the only thing
     in sports more heavily promoted than -- me" ("FSNP," 6/20). 
          LIVE FROM N.Y., IT'S...: WWC President & CEO Marla
     Messing: "To start off like this you couldn't ask for
     anything more.  It's great for soccer, it's great for
     women's sports, it's great for the women's national team.
     When there are no more tickets to sell and you're sitting in
     a full stadium, it's an incredible feeling" (WASHINGTON
     POST, 6/20).  Messing: "This will show people a women's-only
     sporting event can stand on its own.  It's in major stadium
     in major markets, and it's just women" (CHARLOTTE OBSERVER,
     6/20).  U.S. team member Brandi Chastain: "We're playing in
     stadiums of 80,000, 100,000 across the country.  This is no
     small accomplishment" (NEWSDAY, 6/20).  Header in USA TODAY:
     "Tournament Opens With A Bang" (6/21).  In Boston, Shira
     Springer writes that the "solid [U.S.] victory helped create
     a buzz" around the event (BOSTON GLOBE, 6/21).
          WHAT IT MEANS: On the front page of USA TODAY, Jill
     Lieber's cover story examines the impact of the WWC and
     writes that during Saturday's game, "you could not escape
     the significance."  It was "about the thousands of girls,
     young women and soccer moms in the pony-tailed hooligan
     brigade, decked out in everything from Mia Hamm jerseys and
     yellow, 'You Goal Girl' T-shirts to old-fashioned U.S. flags
     and red, white and blue ribbons" (USA TODAY, 6/21).  In Ft.
     Lauderdale, Michael Mayo saw "minivans filled with soccer
     moms and soccer dads and soccer kids -- so many kids!" (SUN-
     SENTINEL, 6/20).  In L.A., Matt McHale: "They came by
     thousands, in pony tails and soccer cleats" (L.A. DAILY
     NEWS, 6/20).   In Philadelphia, Claire Smith: "The dizzying
     numbers and the decibel levels of thousands of squealing
     little girls represented more than a tentative beachhead for
     a sport trying for the umpteenth time to invade the last
     holdout nation on a soccer-crazy planet."  The U.S. "finally
     has a soccer tradition and an audience ready and apparently
     willing to be tapped" (PHILADELPHIA INQUIRER, 6/21).  In
     L.A., Mike Penner wrote that Saturday's crowd, with "soccer
     moms and dads," young girls with face paint and young boys
     with Mia Hamm jerseys, was "not your typical Meadowlands
     football crowd."  Messing: "That's the soccer community,
     right there" (L.A. TIMES, 6/20).  NEWSDAY's Steve Jacobson
     noted the "shrill of the crowd" after that game was "octaves
     above anything the Meadowlands had every heard.  This is
     evolution and it's revelation. ... This is significant"
     (NEWSDAY, 6/20).  In San Jose, Ann Killion: "Some day in the
     coming century, when they write the history of women,
     perhaps they will mention this date: June 19, 1999" (MERCURY
     NEWS, 6/20).  In Seattle, Laura Vecsey: "It is not often
     that sports present us with games bigger than themselves"
     (SEATTLE P-I, 6/21). N.Y. Times writer Jere Longman told
     Skip Bayless: "This is an event that kids had to tell their
     parents to take them to" (CHICAGO TRIBUNE, 6/20).  In N.Y.,
     George Vecsey wrote that the crowd was "a sign that
     something is happening, that there is an audience for good
     international soccer, male or female" (N.Y. TIMES, 6/20). 
     At Giants Stadium, "every souvenir was snapped up fast,
     leaving T-shirt and program stands with nothing to sell most
     of the day" (CHICAGO SUN-TIMES, 6/20). 
          

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