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JEFFREY POLLACK, FOUNDER OF THE DAILY, NAMED NBA VP
Published June 2, 1999
The NBA named JEFFREY POLLACK to the newly created position of VP/Marketing & Corporate Communications. Pollack, who founded THE SPORTS BUSINESS DAILY in '94, has been a communications consultant to the league for the past year providing assistance during the league's labor negotiations and during its marketing effort to begin the shortened season. NBA Commissioner DAVID STERN said, "Jeffrey has great experience in communications management and brand-building. His work this past year has been invaluable and we're delighted he is able to join us on a full-time basis. The growth and diversity of our business activities are accelerating. We deal with global marketing partners, the worldwide manufacturing and distribution of NBA consumer products, and a volume of domestic and international television programming that makes the NBA one of the largest producers of programming in the world. When you add recent initiatives like the NBA Store in New York and the NBA City restaurant in Orlando, the need for dedicated staff to focus on brand building and marketing communications is clear. Jeffrey Pollack is the right person to lead that effort for us." Before starting THE DAILY, Pollack was VP at Winner/Wagner & Associates (NBA).