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NIKE TURNS ON AFTERBURNERS: IT'S SOLE, MAN, FOR NBA FINALS

          Almost 80% of the players in the NBA Finals are wearing     Nike sneakers, as 19 of the 24 players on the Knicks and     Spurs active rosters are wearing the "swoosh."  Does size     matter?  Well, the advantage going into the Finals falls to     the Knicks, whose average shoe size is 14.8, compared to the     Spurs 14.7.  The following chart lists player, brand, model     and size, alphabetically by player.  NOTES: ^ = Nike     Communications Manager Dean Stoyer said that Knicks G Rick     Brunson alternates models.  ^^ = Reebok Dir of PR Dave     Fogelson said that the company does not provide sneakers to     Knicks F Herb Williams, who provides his own (THE DAILY).       
PLAYER
BRAND
MODEL
SIZE
Antonio Daniels Nike Afterburner
13.5
Tim Duncan Nike Air Zoom Up Tempo
16
Mario Elie Reebok Stealth
14
Sean Elliott Nike Air Hostile Up Tempo
13.5
Jaren Jackson Nike Afterburner
14
Avery Johnson Fila Grant Hill
11.5
Steve Kerr Nike Afterburner
12
Jerome Kersey Nike Air Force Lite
14
Gerard King Nike Air Zoom Up Tempo
16
Will Perdue Nike Air Zoom Up Tempo
19
David Robinson Nike Air Zoom Up Tempo
17
Malik Rose Nike Air Zoom Up Tempo
16
PLAYER
BRAND
MODEL
SIZE
Rick Brunson Nike ^
12
Marcus Camby Nike Afterburner
17
Chris Childs Nike Afterburner
13
Chris Dudley Nike Air Agress
18
Patrick Ewing Nike Air Vis Zoom
15
Allan Houston Nike Air Vis Zoom
13.5
Larry Johnson Converse All Star X-Ball Mid
15
Latrell Sprewell AND 1 Crossover Mid
15
Kurt Thomas Nike Afterburner
17
Charlie Ward Nike Vroomlicious
12
Herb Williams Reebok ^^
18
David Wingate Nike Afterburner
12

 

MORE FINALS MARKETING NEWS: In San Antonio, Travis Poling writes that the Spurs hired TX ad agency Adolfo Aguilar's Creative Civilization to come up with the slogan, "Go Spurs Go," which "has become the simple rallying cry for hordes" of the team's fans. But the Spurs "spent little money on the campaign," which included a "few billboards," a "little bit" of TV and "some" radio. The agency has now been awarded local project work for the NBA (SAN ANTONIO EXPRESS-NEWS, 6/16). Also in San Antonio, Jeanne Jakle writes on the extensive TV coverage that San Antonio will receive as the Finals are brought "into more than 600 million households in 195" countries outside of the U.S. and Canada (SAN ANTONIO EXPRESS-NEWS, 6/16). GOOD VS. EVIL? Many in the media are writing on the contrasting images of the Knicks and Spurs. In N.Y., Lisa Olson: "Latrell Sprewell does a commercial for a shoe company that extols bad manners and boorishness. David Robinson does a public service announcement that encourages children to read" (N.Y. DAILY NEWS, 6/16). In Orlando, Brian Schmitz, on Sprewell: "I'd hate to see him succeed and celebrate here on a stage last graced by Michael Jordan's class. ... This has to be the league's worst fear in the first year without Michael: Sprewell standing defiantly in a champagne shower with David Stern and then in a reception line at the White House's Rose Garden" (ORLANDO SENTINEL, 6/16). Roseanne Barr appeared on last night's "Late Show" with David Letterman wearing a Knicks T-shirt. Barr: "The Knicks are so great! ... And I really like that Sprewell guy. ... Because like he was like totally insane and choked the coach and all that kind of stuff. And then all of a sudden, he got like, he really got it together" (CBS, 6/15) HERE TO STAY? USA TODAY's Andre Montgomery writes, "Tattoos -- previously fashionable among sailors, bikers and rockers -- have become the hottest form of self-expression for many young [NBA] players." Hawks G Steve Smith, on whether the tattoo is just an NBA fad: "Well, it's not like the Afro -- once it's on, it's on" (USA TODAY, 6/16).

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