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NBC GETS ITS FIRST WISH: AN NBA FINALS WITH A N.Y. STORY

          "Considering the circumstances, NBC ended up with the
     best possible scenario for the NBA Finals," according to
     Arthur Garcia of the SAN ANTONIO EXPRESS-NEWS, who writes
     that the Knicks' unexpected appearance in the Finals "should
     generate a ton of interest" outside of N.Y. (S.A. EXPRESS-
     NEWS, 6/14).  In Boston, Jim Baker writes that NBC is "in a
     surprisingly strong position" for the NBA Finals, even
     "after all that player greed and a short season," because it
     has the "No. 1 media market involved with a stirring
     dramatic comeback story" (BOSTON HERALD, 6/14).  
          A GOOD PARTNER: On Sunday, Baker wrote that NBC "is
     clearly in overdrive when it comes to feel-good features" on
     NBA players.  Baker: "After spoiled, overpaid and locked-out
     players turned off so many, the Peacock is on a campaign to
     make the public more sympathetic" (BOSTON HERALD, 6/13).
     ...In DC, Leonard Shapiro wrote that NBC should have had Bob
     Costas and Doug Collins completing the Pacers-Knicks series
     rather than the team of Tom Hammond, Steve Jones and Bill
     Walton (WASHINGTON POST, 6/12).  But in N.Y., Richard
     Sandomir writes that Hammond, Jones and Walton were "so
     entertaining" during the Pacers-Knicks, that "it's a shame
     Walton will shift to studio work and Jones to on-line
     analyst" during the NBA Finals (N.Y. TIMES, 6/12).  In
     Milwaukee, Michael Bauman wrote that he is "beginning to
     like" Walton.  Walton's "dead honest.  He knows what he's
     talking about" (JOURNAL SENTINEL, 6/13).  In Dallas, Barry
     Horn: "No analyst flip flops more on opinion and uses
     hyperbole more than Walton" (DALLAS MORNING NEWS, 6/12). 

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