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OUT OF THE FOGDOG: ONLINE SPORTING GOODS STORE'S LOFTY GOALS

          CA-based online sporting goods store Fogdog Sports is
     profiled by the WALL STREET JOURNAL's Andrea Petersen, who
     writes that the company "is gunning to be the leader" of the
     "hotly contested" online sporting goods and outdoor gear e-
     commerce category.  Fogdog, which has $30M in funding from
     "high-profile investors" Intel and Donaldson, Lufkin &
     Jenrette's Sprout Group, has "inked agreements" with America
     Online and Yahoo! to "get Fogdog products in front of the
     portals' millions of customers."  In addition, the company
     "plans to launch" an $8M TV and print ad campaign next week. 
     Fogdog President & CEO Tim Harrington: "We want to be the
     biggest player in the market."  However, Forrester Research
     Senior Analyst David Cooperstein said that Fogdog "has seen
     some of the downsides to being a virtual retailer," 
     including customers not being able to use the "try it on,
     try it out" theory, which is "big with sporting goods." 
     Petersen adds that Fogdog has "also had problems getting
     products to customers on time" (WALL STREET JOURNAL, 6/10).

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