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Sponsorships Advertising Marketing

DIRECTV TO LAUNCH NEW CAMPAIGN FOR NFL SUNDAY TICKET

          DirecTV's NFL Sunday Ticket "again will use top NFL
     athletes, as well as a couple of high-profile rookies," in
     its marketing campaign for the upcoming season, according to
     Greg Johnson of the L.A. TIMES.  Last year's ads, which
     showed players "being pushed around in shopping carts," will
     be replaced by :30-second spots from Campbell-Ewald in which
     players "try to pump up their images in a 'Dating Game'-like
     setting."  One spot features Brett Favre, Terrell Davis and
     Dan Marino, while another features Steve Young, Peyton
     Manning and Jake Plummer (L.A. TIMES, 5/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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