Sponsorships Advertising Marketing

'ZO YOU THINK YOU CAN TELL THE DIFFERENCE IN THIS CEREAL?

5.28.1999

          N.Y-based Famous Fixins will launch a cereal around
     Heat C Alonzo Mourning called "Zo's O's" in the Miami area
     later this year.  The product will be packaged in a limited
     edition collector's box and commemorate Mourning's '99 NBA
     season.  A portion of the cereal's proceeds will go to "Zo's
     Summer Groove" charity/entertainment weekend ("Zo's O's").

PREVIOUS TONY GEORGE DOESN'T MAKE IT SOUND LIKE CART/IRL DEAL CLOSE NEXT DIRECTV TO LAUNCH NEW CAMPAIGN FOR NFL SUNDAY TICKET

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