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Leagues and Governing Bodies

DOES THE MEDIA HOLD THE LPGA TOUR TO A DIFFERENT STANDARD?

          In the first part of a series on the state of the LPGA
     Tour, GOLFWEEK's John Steinbreder writes that it is
     "accurate to say that the overall state of the LPGA is good. 
     In fact, it has never been better."  Last year, the LPGA
     earned $38.2M in revenue against $37.9M in expenses, to
     which Steinbreder adds, "The association is on solid
     financial footing and is way past the time when it had to
     expend almost all its energy just to survive week-to-week." 
     Former LPGA Tour Commissioner Jim Ritts said that there were
     stories "questioning our financial viability ... whenever we
     lost a sponsor or a tournament."  Ritts: "I finally began to
     see the problem as perceptional and cultural.  Sponsor
     turnover is inherent in sports. ... But because we had lost
     some sponsors and events in the past, people automatically
     assumed that when we lost a sponsor now, it meant the event
     was going away."  Former LPGA Commissioner Charlie Mechem
     said that he would "needle" some in the media because when
     the LPGA Tour lost a sponsor, "it was front-page news, but
     if it happened to the regular (PGA) or Senior PGA tours, it
     would end up on page 25" (GOLFWEEK, 5/22 issue). 

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