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NFL PUSHES FOR MERGER; BROAD/OVITZ DON'T SOUND LIKE PALS

          NFL Commissioner Paul Tagliabue and league execs urged
     L.A. bid groups led by Michael Ovitz and Eli Broad "to play
     nice with each other and come up and merge," according to
     Steve Dilbeck of the L.A. DAILY NEWS.  This marked the
     "first time the NFL had directly pushed for a joint effort"
     for an L.A. expansion team.  Tagliabue: "We've talked to
     both groups about coming together and unifying their
     efforts. ... We don't have any specific thinking about what
     form their working together would take on."  Broad said that
     his "door is open" to any merger, but, "I want to remain the
     principal owner."  Dilbeck writes that "few ... have been
     able to visualize the two strong-willed men coming
     together."  Yesterday in Atlanta, Tagliabue "all but
     endorsed" Ovitz's plans for a renovated Coliseum: "I think
     the plan offered by Michael Ovitz presents exactly the kind
     of vision that we feel is necessary to transform the venue
     in the best interests of the fans and the city of Los
     Angeles."  But Broad said, "Ovitz brought a very nice model,
     which some of them liked very much.  The problem is really
     very simple.  They realized during our presentation that it
     couldn't be built.  Plus, there's no way the state is going
     to fund their $225 million for parking garages" (L.A. DAILY
     NEWS, 5/26).  In Houston, John Williams writes that NFL
     execs "rankled Broad" yesterday when they waited until after
     he flew back to L.A. to "ask that he make a presentation
     before the entire ownership group."  Two of Broad's
     assistants made his presentation, while "Ovitz and his
     entire entourage were on hand for theirs."  Meanwhile,
     despite Marvin Davis' reported interest in bidding for the
     team, Expansion Committee Chair Jerry Richardson said he
     believed that the NFL will not entertain other suitors for
     an L.A. franchise (HOUSTON CHRONICLE, 5/26). 
          MARKET QUESTIONS: Ovitz: "I'm not 100 percent convinced
     LA will embrace NFL football.  I think people are pretty fed
     up with NFL football.  We have to bring the fans back. ...
     We have to relight their fire" (BOSTON GLOBE, 5/26).
          WHERE'S THE VISION? In L.A., T.J. Simers wonders, "What
     is this, the 20th or 21st NFL owners' meeting directing
     attention at Los Angeles?"  The league has scheduled another
     session for July 28, "apparently because the owners are
     having such a good time asking L.A.-area billionaires to
     jump through hoops for them."  Simers: "This much is clear
     after almost five years without football and all these
     meetings: The NFL has no idea what it is doing, what it
     wants or how it's going to get it done."  Asked when L.A.
     can expect the league to choose an owner, Tagliabue said, "I
     don't know."  Simers: "It's a farce. ... The longer the
     process, the more the nonsense, the more everyone becomes
     turned off -- at a time when Ovitz, Broad and the NFL should
     be courting the fans of Los Angeles and the money in their
     pockets" (L.A. TIMES, 5/26).  In Long Beach, Bob Keisser
     calls the NFL's actions "a classic scam."  Keisser: "What
     the NFL ostensibly is doing is putting Los Angeles and its
     political leaders against the wall in search of the league's
     favorite kind of money -- public money" (Long Beach PRESS-
     TELEGRAM, 5/26).  Raiders Owner Al Davis: "The league has
     been working on this for the last four years, and it all
     comes down to parking" (USA TODAY, 5/26).
          L.A. NEWS & NOTES: John Elway's agent Marvin Demoff
     tells the L.A. DAILY NEWS that the former Broncos QB has "a
     deepening comfort level" with Broad.  Broad, on Elway's
     potential partnership in an L.A. bid: "He indicated that if
     he does anything, he'd do it with us" (L.A. DAILY NEWS,
     5/26)....CNBC's "Entertainment Inc." listed the four
     wealthiest people in L.A., with Davis and Broad finishing
     second and third, respectively.  Davis' net worth was listed
     at $4.7B, with Broad's at $4.3B (CNBC, 5/25).

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