PGA Tour Names Tom Wade CCO World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Vegas Golf Event Ready For Pools Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts
Upcoming Conferences and Events
FORMAT CHANGE FOR JCPENNEY EVENT: PGA SEEKS OUT NEW SPONSOR
Published May 26, 1999
The JCPenney Classic, which features LPGA and PGA Tour mixed-team competition, will be "replaced by a PGA Tour event in 2000," according to Mick Elliott of the TAMPA TRIBUNE. The initial PGA Tour event in 2000 will be scheduled in October, "directly opposite the Presidents Cup." JCPenney had announced plans to end its sponsorship of the mixed-team event, as it has "intentions to sponsor an LPGA regular-season event at an undetermined location." Efforts will now focus on landing the Tampa Bay event a title sponsor, and Tournament Dir Gerald Goodman said if a sponsor "has not been found" by 2000, the PGA Tour will "put up" the event's $2.4M purse (TAMPA TRIBUNE, 5/25).