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FORMAT CHANGE FOR JCPENNEY EVENT: PGA SEEKS OUT NEW SPONSOR

          The JCPenney Classic, which features LPGA and PGA Tour
     mixed-team competition, will be "replaced by a PGA Tour
     event in 2000," according to Mick Elliott of the TAMPA
     TRIBUNE.  The initial PGA Tour event in 2000 will be
     scheduled in October, "directly opposite the Presidents
     Cup."  JCPenney had announced plans to end its sponsorship
     of the mixed-team event, as it has "intentions to sponsor an
     LPGA regular-season event at an undetermined location." 
     Efforts will now focus on landing the Tampa Bay event a
     title sponsor, and Tournament Dir Gerald Goodman said if a
     sponsor "has not been found" by 2000, the PGA Tour will "put
     up" the event's $2.4M purse (TAMPA TRIBUNE, 5/25).  

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