The Back Of The Book

ESPN CHILTON SPORTS POLL LOOKS AT IMPORTANCE OF BRAND NAMES

5.21.1999

ESPN/Chilton Sports Poll surveyed people ages 12+ who had purchased logo clothing in the past three months to find the importance of brand names in their purchasing decision. The data was collected from January-March '99:

BRAND NAME IMPORTANCE
U.S.			AGES
POP.	MALES	FEMALES	12-34	18-34	35-44	45-54
(937)	(483)	(454)	(118)	(397)	(204)	(127)
63.4%	67.0%	59.5%	72.7%	63.3%	64.20%	58.40%

PREVIOUS TONY GEORGE RELENTS, RETURNS MEDIA CREDENTIAL TO ED HINTON

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/21/The-Back-Of-The-Book/ESPN-CHILTON-SPORTS-POLL-LOOKS-AT-IMPORTANCE-OF-BRAND-NAMES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/21/The-Back-Of-The-Book/ESPN-CHILTON-SPORTS-POLL-LOOKS-AT-IMPORTANCE-OF-BRAND-NAMES.aspx