VISA HOPING FOR BETTER EXPOSURE NUMBERS FROM THE BELMONT?

          In conjunction with THE DAILY, CT-based Sponsorship     Research Int'l measured the amount of exposure Triple Crown     Challenge sponsor Visa received during ABC's broadcast of     the Preakness Stakes last Saturday.  Visa ran six 30-second     ads during the broadcast.  Exposure equals the amount of     time that 90% of Visa's name/logo were legible on-screen.      Total broadcast time less commercials and promos was     1:04:57.  THE DAILY compares Visa's exposure this year to     the exposure it received during last year's coverage of the     event, which ran 1:04:59.  Handlers' apparel = hats, shirts     and bibs of walkers, outriders and starters (THE DAILY).                           
  
     
    
'99       PREAKNESS
    
'98       PREAKNESS
  
  
     
SPONSOR       LOCATION
    
       
TIME
    
    
       
%         OF
        B'CAST
    
    
       
TIME
    
    
       
%         OF 
        B'CAST
    
  
  
     
ON       SCREEN:
  
  
     
Graphics
    
       
4:02
    
    
       
6.2%
    
    
       
4:01
    
    
       
6.2%
    
  
  
     
ON-TRACK:
  
  
     
Signage
    
       
0:00
    
    
       
0.0%
    
    
       
0:29
    
    
       
0.7%
    
  
  
     
Visa       CEO's Jacket
    
       
0:30
    
    
       
0.8%
    
    
       
N/A
    
    
       
N/A
    
  
  
     
Handlers'       Apparel
    
       
1:00
    
    
       
1.5%
    
    
       
1:45
    
    
       
2.7%
    
  
  
     
Credentials
    
       
0:37
    
    
       
0.9%
    
    
       
1:39
    
    
       
2.5%
    
  
  
     
  
  
     
TOTAL
    
       
6:09
    
    
       
9.5%
    
    
       
7:54
    
    
       
12.2%