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Olympics

OLYMPIC NOTES: UT RESIDENTS JUST GLAD THEY DON'T HAVE IZZY

          BRANDWEEK's Jeff Green cites sources as saying that
     GM's initial run of three TV spots which highlight its
     Olympics sponsorship will "likely" include one featuring
     Carl Lewis.  Lewis is shown during his approach to the long
     jump pit in a crowded stadium as the stadium starts to fade
     away.  By the time Lewis reaches the pit, he has been
     "transformed into a young Carl Lewis surrounded by his
     family," without the crowd or stadium.  The spot is "meant
     to highlight the importance of family involvement at the
     beginning of Olympic hopefuls' careers" (BRANDWEEK, 5/17).  
     A SALT LAKE TRIBUNE editorial on the newly named 2002
     Olympic mascots: "Well, at least they aren't Izzy. ... It
     could have been worse.  The hare, coyote and bear are not
     exactly original and not particularly inspiring, but they're
     not embarrassing either" (SALT LAKE TRIBUNE, 5/18).

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