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MARKETPLACE ROUND-UP

          Wilson Sporting Goods President Jim Baugh, on the late
     Gene Sarazen, who spent 76 years as a spokesperson for the
     company: "Gene was perhaps the most valuable spokesman we
     could have" (USA TODAY, 5/14)....The All-American Soap Box
     Derby is "looking for sponsors" for both the Akron Area race
     and the All-American.  A $1,000 sponsorship package gets ad
     space in the program and signage "within view of the track"
     (AKRON BEACON JOURNAL, 5/14)....In N.Y., Evelyn Nussenbaum
     profiles Foot Locker Worldwide, the "biggest Foot Locker
     store ever," which "has its official opening" next Friday in
     N.Y., and writes that the store is "counting on" new
     merchandise and "heavy foot traffic" to make the store a
     "winner" (N.Y. POST, 5/14)....The USSF unveiled its "Turn US
     On" campaign, a fully-integrated grassroots marketing
     program designed to increase TV viewership among soccer
     participants (USSF)....CNBC's Andrew Glassman: "EA Sports
     has added an element to their [sports] games where players
     can incorporate their own faces into the characters on the
     screen.  In other words, you can finally skate on a line
     with Wayne Gretzky, even though he's retired" (CNBC, 5/13). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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