Wilson Sporting Goods President Jim Baugh, on the late
Gene Sarazen, who spent 76 years as a spokesperson for the
company: "Gene was perhaps the most valuable spokesman we
could have" (USA TODAY, 5/14)....The All-American Soap Box
Derby is "looking for sponsors" for both the Akron Area race
and the All-American. A $1,000 sponsorship package gets ad
space in the program and signage "within view of the track"
(AKRON BEACON JOURNAL, 5/14)....In N.Y., Evelyn Nussenbaum
profiles Foot Locker Worldwide, the "biggest Foot Locker
store ever," which "has its official opening" next Friday in
N.Y., and writes that the store is "counting on" new
merchandise and "heavy foot traffic" to make the store a
"winner" (N.Y. POST, 5/14)....The USSF unveiled its "Turn US
On" campaign, a fully-integrated grassroots marketing
program designed to increase TV viewership among soccer
participants (USSF)....CNBC's Andrew Glassman: "EA Sports
has added an element to their [sports] games where players
can incorporate their own faces into the characters on the
screen. In other words, you can finally skate on a line
with Wayne Gretzky, even though he's retired" (CNBC, 5/13).