Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Although IMG "wants him," along with "three or four
     other individual agents," PGA Tour player Carlos Franco
     "prefers to cut his own deals."  Franco: "I'm my own boss"
     (AP, 5/12)....Budget has become the official rental car and
     truck of Lowe's Motor Speedway for '99 (LMS)....CART has
     retained N.Y.-based Burson-Marsteller PR on a six-month
     project basis.  Jon Stern, Stu Miller, John Patterson and
     Suzie Pileggi will head Burson-Marsteller's account team
     (CART)....CNN/SI's Vince Cellini, on NASCAR's "Screen Test"
     movie trailer (See THE DAILY, 5/6) hitting theaters this
     summer: "You know, they criticize our acting" ("Sports
     Tonight," 5/12)....OK-based Sonic Corp. and KS-based Sprint
     are "both in discussions about becoming" the title sponsor
     of the Music City Bowl in Nashville (NASHVILLE BUSINESS
     JOURNAL, 5/10 issue)....USA TODAY's Christopher Winner
     profiles the cricket World Cup and writes that Indian
     batsman Sachin Tendulkar "earns a mere" $500,000 a year from
     his team, but sponsors such as adidas, Pepsi and Visa "hike
     his earnings to" $4M (USA TODAY, 5/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/13/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/13/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE