SBD/10/Sports Media

TEEING UP ON THE WEB: CNBC SET TO PARTNER ON GOLF SITE

          CNBC Sports and Atlanta-based Beverly Hills Ltd. have
     launched the Internet golf portal, GlobalGolf.com.  The site
     will feature golf apparel, merchandising, tee time
     reservations, travel and hospitality, publishing, golf
     information and other product links.  GlobalGolf.com will be
     an independent company initially owned by the two companies
     and operated by the management of Beverly Hills Ltd.  CNBC
     will provide promotion for the site, while Beverly Hills
     Ltd. will provide content and related services that may be
     purchased on the site (Beverly Hills Ltd.)  

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