Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's CBS Has Deal To Stream NFL Games Suarez Talks Being First Foreign NASCAR Champ NHLPA Likely Turning Down Olympic Offer Liberty National To Sponsor Bayne's RFR Ride Heat Offer Early Season-Ticket Renewal Option Golden Knights Owner Pleased With Merch Sales NASCAR Could Cut "Cup" From Sponsorship NHL Panthers' Firing Of Coach Marks New Direction
SBD/10/Sponsorships Advertising Marketing
Published May 10, 1999
NHL LOCKER ROOM RIGHTS: In the "wake of Starter's bankruptcy filing," the NHL has "reassigned" the Stanley Cup locker room merchandise licensing rights to Pro Player for T-shirts and to New Era for caps (BRANDWEEK, 5/10 issue). The SPORTSBUSINESS JOURNAL's Andy Bernstein puts the value of the locker room rights between $3-10M, "depending on which team wins" the Cup (SPORTSBUSINESS JOURNAL, 5/10 issue)....Sabres G Dominik Hasek has started a sportswear company called "Dominator" in the Czech Republic, and "plans outposts" for the U.S. and Canada. Hasek: "Already I'm on the phone to Prague almost every day talking about the business, about quotas and things" (N.Y. TIMES, 5/9). FROM MANCHESTER TO ORANGE COUNTY: Manchester United will open a chain of amusement parks called "Theater of Dreams" in the Far East. The United plans to open parks in Singapore, Hong Kong, Malaysia, Thailand and China (LONDON TIMES, 5/7)....In N.Y., Alec Foege wrote that the NASCAR concert tour, "NASCAR Rocks," was helped developed by John Schreiber and his ad agency, John Schreiber Group. CBS Sports Senior VP Keith Ritter: "Other people got focused on the idea that we were doing Nascar Rocks simply as a concert series. John immediately understood that we wanted a really cool entertainment experience, but that it also had to serve a broader marketing goal" (N.Y. TIMES, 5/9)....Oakley Sports Marketing Manager Bruce Fraser, after supplying Heat C Alonzo Mourning with protective eyewear: "We spent a lot of time and money helping him out. He said everything was great with the glasses. He definitely feels some loyalty to us now" (ORANGE COUNTY REGISTER, 5/8). SURFING: CA-based Ocean Pacific Apparel Corp. has officially ended its 17-year sponsorship of the two-week beach festival in Huntington Beach, CA. CA-based apparel company Gotcha Int'l will pay $600,000 for title rights to the event (ORANGE COUNTY REGISTER, 5/6). In San Diego, Erik Bratt wrote that in addition to "appealing to men," surfing "has gained tremendous popularity with women." Wholesale sales to surf shops and specialty stores increased an "estimated" 12% in '97, to $1.68B (UNION-TRIBUNE, 5/9).