Selig Talks Tech Changes During B&C HOF Dinner Secondary World Series Tix Prices Ebb Fox Sports Needs Longer World Series World Series Balllparks Offering Apple Pay Dodgers' Friedman Mum On Details For '15 FS1 Wraps Up MLB Playoff Coverage MLB OK's Team Marks On Skis, Snowboards Extra Revenue Could Boost Cardinals' Payroll Glass' New Approach Key To Royals' Success TBS, FS1 Scoring With MLB Playoffs
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
BLONDE AMBITION: NEW NIKE SPOT SEEN AS A BOOST FOR BASEBALL
Published May 10, 1999
TV viewers "couldn't escape" a new Nike ad this weekend featuring Braves Ps Greg Maddux and Tom Glavine talking "about hitting like [Mark] McGwire in hopes of impressing" actress Heather Locklear, according to USA TODAY's Michael Hiestand. This "might be good news for baseball, as its players are rarely used in national marketing efforts. And baseball might finally have a slogan fans will at least remember, thanks to the ad's tag line: 'Chicks dig the long ball!'" (USA TODAY, 5/10). In Boston, Peter Gammons wonders if there is "a better ad than the Nike spot. ... Why can't [MLB] do stuff like that?" (BOSTON GLOBE, 5/9).