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SBD/10/Sponsorships Advertising Marketing
BLONDE AMBITION: NEW NIKE SPOT SEEN AS A BOOST FOR BASEBALL
Published May 10, 1999
TV viewers "couldn't escape" a new Nike ad this weekend featuring Braves Ps Greg Maddux and Tom Glavine talking "about hitting like [Mark] McGwire in hopes of impressing" actress Heather Locklear, according to USA TODAY's Michael Hiestand. This "might be good news for baseball, as its players are rarely used in national marketing efforts. And baseball might finally have a slogan fans will at least remember, thanks to the ad's tag line: 'Chicks dig the long ball!'" (USA TODAY, 5/10). In Boston, Peter Gammons wonders if there is "a better ad than the Nike spot. ... Why can't [MLB] do stuff like that?" (BOSTON GLOBE, 5/9).