IS WOODS, DUVAL MADE-FOR-TV EVENT A SLAM OR A SHAM?

          IMG and ABC Sports "plan to announce" today an 18-hole,
     prime-time exhibition match between David Duval and Tiger
     Woods at Sherwood Country Club in CA on August 2.  The
     winner will receive $1.1M, with a portion of the earnings
     going to the players' charity and The First Tee program
     (Mult., 5/8).  The SPORTSBUSINESS JOURNAL's Andy Bernstein
     reports that ABC is currently marketing sponsorship packages
     around the event and that Woods' "backers" AmEx and Rolex
     are "expected to get the first crack" at deals
     (SPORTSBUSINESS JOURNAL, 5/10).  In N.Y., Mike Lupica called
     the proposed event "junk," and writes that "the two golfers,
     if they go forward, should both be ashamed of themselves"
     (N.Y. DAILY NEWS, 5/9).  Lupica: "If Duval and Woods want to
     have a real rivalry, they shouldn't have their handlers make
     it for them.  If they're good enough, they should make it
     for themselves" ("The Sports Reporters," 5/9).