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FUN FROM THE MASTERS: LETTERMAN GIVES WAYS TO MAKE GOLF FUN
Published April 9, 1999
CBS's David Letterman offered his "Top Ten Ways to Make Golf More Exciting." Among the list: No. 10: "Goodbye Payne Stewart -- Hello Payne 'Stone Cold' Stewart." No. 6: "Loser has to sit with Fuzzy Zoeller at Masters dinner." No. 5: "Each foursome must include at least one man wrongly acquitted of double homicide" ("Late Show," CBS, 4/8). ROOT OUT ALL EVIL? The WALL STREET JOURNAL's Sam Walker writes that there's "no hotter ticket in America" than the badges issued for The Masters, as brokers "say they're getting about" $4,500, or 45 times face value, for a four- day pass to the event, compared to the $3,200 tickets went for at this year's Super Bowl or the $2,500 that Yankee Stadium box seats went for at last year's World Series. But Augusta officials exercise a "tight -- some say fanatical -- control over tickets," as "only about" 30,000 badges are printed each year, which are reserved for Augusta Club members, a "handful" of companies and "people fortunate enough to make it onto" the club's "patron" list. The club also "roots through newspaper ads from California to England looking for badge-holders who are offering tickets" above their face value and permanently revokes the badge rights of anybody caught scalping (WALL STREET JOURNAL, 4/9). GOOD DRIVERS? Cadillac promotes its golf tie by running a half-page ad in USA TODAY touting its Seville STS model, featuring Fred Couples and Tom Watson (USA TODAY, 4/9). COVERAGE: USA Exec Producer Gordon Beck, on the net's decision yesterday to show footage from the '98 tournament rather than from early yesterday during the rain delay: "It is very difficult to go back and play it with graphics and commentary, because it wasn't done as full-blown coverage" (ATLANTA CONSTITUTION, 4/9). In Milwaukee, Bob Wolfley writes that Augusta National shouldn't limit the amount of coverage it allows its TV partners to show. Wolfley: "There's no need to be coy. There's no need to leave anything to the viewers' imagination" (MILWAUKEE JOURNAL SENTINEL, 4/9). In Baltimore, Milton Kent writes that Augusta National officials "who only relatively recently acknowledged the existence of an entire race ... have no moral standing to tell a network that pays them a good chunk of change how to cover their silly little tournament. And CBS ought to show some more spine, but in this day and age, they can't, because they know that the second they stand up ... the old fogeys [would] take their tournament to ABC, NBC or Fox" (Baltimore SUN, 4/9).