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FUN FROM THE MASTERS: LETTERMAN GIVES WAYS TO MAKE GOLF FUN

          CBS's David Letterman offered his "Top Ten Ways to Make
     Golf More Exciting."  Among the list: No. 10: "Goodbye Payne
     Stewart -- Hello Payne 'Stone Cold' Stewart."  No. 6: "Loser
     has to sit with Fuzzy Zoeller at Masters dinner."  No. 5:
     "Each foursome must include at least one man wrongly
     acquitted of double homicide" ("Late Show," CBS, 4/8).  
          ROOT OUT ALL EVIL? The WALL STREET JOURNAL's Sam Walker
     writes that there's "no hotter ticket in America" than the
     badges issued for The Masters, as brokers "say they're
     getting about" $4,500, or 45 times face value, for a four-
     day pass to the event, compared to the $3,200 tickets went
     for at this year's Super Bowl or the $2,500 that Yankee
     Stadium box seats went for at last year's World Series.  But
     Augusta officials exercise a "tight -- some say fanatical  
     -- control over tickets," as "only about" 30,000 badges are
     printed each year, which are reserved for Augusta Club
     members, a "handful" of companies and "people fortunate
     enough to make it onto" the club's "patron" list.  The club
     also "roots through newspaper ads from California to England
     looking for badge-holders who are offering tickets" above
     their face value and permanently revokes the badge rights of
     anybody caught scalping (WALL STREET JOURNAL, 4/9).
          GOOD DRIVERS? Cadillac promotes its golf tie by running
     a half-page ad in USA TODAY touting its Seville STS model,
     featuring Fred Couples and Tom Watson (USA TODAY, 4/9).
          COVERAGE: USA Exec Producer Gordon Beck, on the net's
     decision yesterday to show footage from the '98 tournament
     rather than from early yesterday during the rain delay: "It
     is very difficult to go back and play it with graphics and
     commentary, because it wasn't done as full-blown coverage"
     (ATLANTA CONSTITUTION, 4/9). In Milwaukee, Bob Wolfley
     writes that Augusta National shouldn't limit the amount of
     coverage it allows its TV partners to show.  Wolfley:
     "There's no need to be coy.  There's no need to leave
     anything to the viewers' imagination" (MILWAUKEE JOURNAL
     SENTINEL, 4/9).  In Baltimore, Milton Kent writes that
     Augusta National officials "who only relatively recently
     acknowledged the existence of an entire race ... have no
     moral standing to tell a network that pays them a good chunk
     of change how to cover their silly little tournament.  And
     CBS ought to show some more spine, but in this day and age,
     they can't, because they know that the second they stand up
     ... the old fogeys [would] take their tournament to ABC, NBC
     or Fox" (Baltimore SUN, 4/9).  
     
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