The Back Of The Book

ESPN CHILTON RELEASES MORE DATA ON TWELVE-SPORT FAN INDEX

4.30.1999

          Each month, the ESPN Chilton Sports Poll computes a     Twelve-Sport Fan Index, the combined average fan activity     (representing various elements such as sport interest,     attendance, viewership and purchasing habits) of the NFL,     MLB, NBA, NHL, NCAA men's and women's basketball and     football, pro golf, pro tennis, pro soccer, pro figure     skating, auto racing and pro boxing.  The Twelve-Sport Fan     Index is tracked year to year, and month to month, and     changes are noted each month in THE DAILY.  ESPN Chilton     Sports Poll interviews 2,000 respondents age 12+ each month.      The following are this month's changes:                              CHANGES         IN THE TWELVE-SPORT FAN INDEX
          
        
              MARCH         '98 - MARCH '99
               FEBRUARY         '99 - MARCH '99
      
              -4.5
               +0.4
      

          NOTES: The change in the Twelve-Sport Index from March     '98 to March '99 represents the decline trend in overall     sports interest from '98 to '99.  The increase from February     '99 to March '99 is driven by increased fan levels in the     NBA and men's and women's college basketball.                              -30-

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CHANGES IN THE TWELVE-SPORT FAN INDEX
MARCH '98 - MARCH '99	FEBRUARY '99 - MARCH '99
-4.5	+0.4