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TEED OFF: CALLAWAY THREATENS ACTION OVER AD PRACTICES

          Callaway Golf Chair & CEO Ely Callaway "took a shot at
     his competitors" last week by "publicly threatening to sue
     them or turn them into" the FTC over their endorsement deals
     with pro golfers who "are not using the clubs they are
     endorsing," according to Liz Mullen in the upcoming issue of
     the SPORTSBUSINESS JOURNAL.  Although "not identified by
     name," the companies and golfers alluded to were Adams Golf
     endorsers Nick Faldo and Dudley Hart and Orlimar Golf "staff
     golfer" Ted Tryba.  Callaway: "We are considering having
     this whole matter of what we think is deceptive presentation
     of information on the (PGA) Tour adjudicated by the courts
     or the [FTC]."  Callaway claims that in recent tournaments,
     Tryba and Hart "did not carry any of the clubs they endorse"
     and Faldo "did not use the Adams driver he endorses."  But
     Adams Golf Chair & CEO Barney Adams said that both Faldo and
     Hart would use the clubs they endorse "in the future." 
     Hart, whose contract "requires that he carry just one" Adams
     fairway wood, said that some of the reasons why he didn't
     play the Adams clubs were "particular challenges of that
     course, the limit of clubs per bag and the fact that his
     contract with Adams is only a few months old" (THE DAILY).
     Orlimar co-Chair Ed Dolinar called Callaway's statements "a
     cheap shot."  Adams, on Callaway: "He's just huffing and
     puffing."  Hart: "He can call it 'deceptive' all he wants. 
     I don't know why people would assume every club in my bag is
     an Adams" (WALL STREET JOURNAL, 4/30).  For more, see (#17).

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