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HIS APPEAL ISN'T WAYNE-ING: GRETZKY ACTIVE OFF THE ICE

          Alberta-based electrical company TransAlta Corp. has
     signed Wayne Gretzky to a "multi-year sponsorship,"
     according to Carol Howes of the FINANCIAL POST.  While
     details still need to be finalized, TransAlta President &
     CEO Stephen Snyder said, "We thought that an association
     with Wayne would be great for the province and great for the
     company, so we phoned and he said yes."  Snyder said Gretzky
     "would like to explore some other possibilities" with the
     company beyond the endorsement deal (FINANCIAL POST, 4/29).
          IN-LINE FOR LARGER ROLE? In Minneapolis, Melissa Levy
     reports that Gretzky, a major shareholder of MN-based in-
     line skates and hockey products manufacturer First Team
     Sports and a board member and exec of its subsidiary
     Hespeler Hockey, "will be taking on a broader role" with the
     company.  Under a seven-year deal signed in March '97, First
     Team pays Gretzky $349,500 a year, and now company execs
     want him to "provide input on product design, represent the
     company at trade shows and persuade more" NHLers to wear
     Hespeler gear.  Currently, "about" 35 NHL players use
     Hespeler's hockey equipment.  Gretzky: "We intend to grow
     Hespeler into a leader within the industry for both quality
     and innovation" (Minneapolis STAR TRIBUNE, 4/30).
          TV TIME: In Toronto, William Houston reports "industry
     sources" who say that Gretzky "will receive a serious offer"
     from ABC and "perhaps also from" the CBC and CTV for a TV
     commentator position (GLOBE & MAIL, 4/30).  Gretzky will
     appear on ESPN's "The Sports Reporters" Sunday (THE DAILY). 

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