SOMEWHERE OVER THE RAINBOW ... THERE'LL BE NO BEER

          Performance PR Plus' Kymberly Brantigan, who represents
     Jeff Gordon, told Rea McLeroy of the RICHMOND TIMES-
     DISPATCH, that Gordon chooses "whether or not" to appear in
     advertisements for companies.  Brantigan: "He doesn't just
     endorse any product.  It's something he has to believe in. 
     You'll never see him do a beer commercial. ... He won't end
     up doing anything that's too far-fetched or could make the
     sponsor look bad.  With the level of sponsors we're dealing
     with, it isn't a problem" (RICHMOND TIMES-DISPATCH, 4/27).
          A GREAT FINISH: MN-based 3M Automotive Aftermarket
     Division has been designated as the "Officially Licensed
     Automotive Refinish Supplies" of NASCAR (NASCAR)....MD-based
     uniform leasing and first-aid services company Textilease
     Corp. will title sponsor the June 12 Busch Grand National
     event at the South Boston Speedway in VA.  The race will be
     called the "Textilease Medique 300" (Chesapeake Mtrsports).