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Sponsorships Advertising Marketing

ALL ALONG THE WATCHTOWER, REEBOK LAUNCHES NEW CAMPAIGN

          MA-based Reebok launched its new ad campaign yesterday
     "using Jimi Hendrix music, MTV imagery, and such sports
     stars as Venus Williams" to promote its DMX cushioning
     technology, according to Chris Reidy of the BOSTON GLOBE. 
     The campaign, which consists of print, radio and TV ads,
     "makes a special effort to appeal to women."  Reebok CMO
     Angel Martinez: "In the last few years, we haven't been
     talking to women as aggressively as we needed to."  The ads
     "focus mostly on lesser-known women athletes, ... instead of
     pricey" male stars.  Besides Williams, the campaign features
     "fitness guru" Lisa Wheeler and runner Amy Rudolph. 
     Meanwhile, runner Martin Fiz is "the only male."  But Reidy
     writes that Reebok has not "stopped using big male stars,"
     as a future DMX ad will feature 76ers G Allen Iverson.  The
     campaign uses taglines such as "Are you feeling it?" and
     "DMXperienced" (BOSTON GLOBE, 4/27).
          WERE THERE TOO MANY COOKS IN THE KITCHEN? Martinez, on
     Reebok being "criticized for using to many marketing
     themes": "We had too many ad agencies, too many points of
     view."  NY-based Berlin Cameron & Partners is the campaign's
     creative, and Reebok said that it was "no longer using"
     Boston-based Heater Advertising (BOSTON GLOBE, 4/27).    

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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