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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NFLP "was sued" by Falcons fan Alan Weiss, who claims
     that he has owned the rights to the "Dirtybird" trademark
     used by the NFL to market Falcons merchandise since November
     '98.  Weiss "has tried to market clothing with his logo,"
     but his customers were told by the NFL that Weiss "did not
     have a right to sell" the merchandise.  BLOOMBERG's William
     McQuillen noted that the NFL spells the trademark as two
     words -- "Dirty Birds" (BLOOMBERG, 4/21)....Payroll
     processing company Paychex CEO Tom Golisano, on his company
     spokespeople, golfer Jeff Sluman and NASCAR driver Brett
     Bodine: "We're a relatively small business dealing with
     small businesses, and Jeff and Brett, in the 5-feet-6, 5-7
     range, are relatively short among today's male athletes.  I
     see a little bit of the underdog in Jeff and Brett, and I
     like that image. ... The thing I especially like is that
     golf and auto racing have different demographics, and we're
     getting exposure in two different markets" (Bob Matthews,
     Rochester DEMOCRAT & CHRONICLE, 4/22).
          NIKE: Bermuda-based Radica Games signed a deal with
     Nike to license Tiger Woods' name for "hand-held computer
     games" to launch next fall (AD AGE, 4/23)....In conjunction
     with Nike, Spurs players are giving away a "few free
     jerseys" to fans prior to each home game.  As the players
     leave the court after warm-ups, they throw the Nike jerseys
     to fans in the stands (S.A. EXPRESS-NEWS, 4/23)....Nike Golf
     runs a full-page ad in USA TODAY congratulating golfer Glen
     Day for his first victory at last weekend's MCI Classic and
     thanking him for giving the company's newly-introduced golf
     ball line its first win on the PGA Tour (THE DAILY). 
          NOTES: Outback Sports is marketing The Trophy Suite at
     the Greater Greensboro Chrysler Classic as the "prototype
     luxury box of the 21st century."  It leases for $20,000-
     25,000 (NEWS & RECORD, 4/23)....Mets C Mike Piazza teams
     with Bell Atlantic, Keyspan Energy, Pepsi, Waldbaum's and
     the Mets for "Takin' It To The Fields," a youth baseball
     initiative.  Seven-thousand baseball teams will receive a
     Pepsi-can shaped cooler stocked with coupons, a letter from
     Piazza, a score book and a backstop banner (Pepsi). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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