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Olympics

MCCAIN WANTS IOC UPDATES; SOME SPONSORS OFFER IOC SUPPORT

          U.S. Senator John McCain (R-AZ) asked the IOC on
     Tuesday to "provide Congress with monthly status reports" on
     the "pace of reform," according to Ken Foskett of the
     ATLANTA CONSTITUTION.  McCain also made "similar requests"
     to USOC President Bill Hybl and to U.S. IOC VP Anita
     DeFrantz (ATLANTA CONSTITUTION, 4/21).
          SOME SPONSORS HOLD TIGHT: John Hancock Mutual Life
     Insurance President David D'Alessandro has criticized the
     IOC for not reducing its sponsorship prices for a four-year
     worldwide package.  D'Alessandro said that IOC Marketing Dir
     Michael Payne informed sponsors that the average price for a
     four-year package for 2001-2004 would increase from $40M to
     $55M.  But despite D'Alessandro's statements that his
     company would not renew its pact under those terms, "several
     other of the IOC's top 11 sponsors said they remained
     committed to the Olympics."  UPS spokesperson Susan
     Rosenberg said that UPS "likely would begin negotiations
     this year as planned for renewal of its worldwide
     sponsorship contract."  Time Warner/SI is one company signed
     through the 2000 Sydney Games and spokesperson Art Berke
     said company execs were "heartened" by the IOC's early
     reform.  Kodak spokesperson Paul Allen said the company was
     committed to its sponsorship through 2000, but "anything
     beyond that is subject to negotiation" (WASH. POST, 4/21).  
          PRESSURE: An ATLANTA CONSTITUTION editorial states that
     potential Olympic sponsors "are still watching the IOC
     carefully.  They are fully aware that the road back to
     respectability is an Olympic marathon, not a sprint. ...
     More important, sponsors are nervous because the IOC's
     refusal to change leaves intact the very structure that
     created the current scandal" (ATLANTA CONSTITUTION, 4/21).

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