MARKETPLACE ROUND-UP

          FROM THE TRADES: Toys 'R' Us is "buying its first
     tennis package" at the Pilot Pen in CT this August.  The
     company bought a "gold" package, which gives it signage,
     tickets and hospitality (BRANDWEEK, 4/19)....Columbia
     TriStar and DirecTV are "discussing the expansion of sales
     and marketing opportunities" on "NFL Sunday Ticket,"
     including retail and consumer tie-in promos for viewing of
     telecasts in restaurants and bars (MEDIAWEEK, 4/19).
          MORE NOTES: Champion VP/Corporate Affairs Peggy Carter
     said that the company "will never accede to" college
     students' "demand for full disclosure" of manufacturing
     sites overseas: "We have no interest in our competition
     learning where we are located and taking advantage of what
     has taken us years to build" (BOSTON GLOBE, 4/18).
     .....ENTERTAINMENT WEEKLY's Jim Mullen lists "finger
     skateboards" as No. 15 on his "Hot Sheet": "The hot new toy
     for kids" (EW, 4/23 issue).....Puma named L.A.-based Urge as
     its North American PR agency.  Urge will assist on a U.S. 
     consumer outreach program, including promos, special events,
     media relations and corporate publicity (Puma).