DAWG ON IT! BROWNS REFUSE TO ALTER LOOK, BUT POUND GETS LOGO

          Browns President Carmen Policy, on ESPN's "Up Close,"
     discussed the team maintaining the integrity of the Browns
     marks: "Well, the amazing thing is New York and all the
     marketing gurus came to us and they wanted us to do a
     secondary logo, and they wanted us to change, perhaps, the
     helmet, the classic orange helmet, and put something on it. 
     Dress it up and bring it into the next millennium.  [Browns
     Owner] Al Lerner said under no circumstances.  As a matter
     of fact, he was more than adamant, he was almost insulting
     to them and he indicated, 'That's not the Cleveland Browns.'
     ... We haven't changed a thing" ("Up Close," 4/19).
          A DAWG'S WORLD: The Browns' "Dawg Pound" has received
     its own officially licensed logo.  The logo, which contains
     the word "Dawg" on top and "Pound" across the bottom,
     depicts a helmeted dog with a football in its mouth.  The
     logo will appear on sportswear and merchandise, but not on
     the team's helmets or uniforms (WASHINGTON POST, 4/20).