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MILLER LOOKS TO BUMP BRAND VIA AVP; MERVYN'S BEACH FESTIVAL

          Miller Brewing has signed a deal making its Miller Lite
     brand the "Official Beer" of the '99 AVP Tour.  Miller joins
     Paul Mitchell, Wilson, Sunkist, Yamaha Wave Runner and
     Mervyn's Stores as '99 AVP Tour sponsors (AVP).
          SEA SIDE-OUT: CA-based Mervyn's will title sponsor the
     inaugural "Mervyn's California Beach Bash '99," a sports and
     music festival that will be held June 10-13 in Hermosa
     Beach, CA.  The event will feature an AVP Tour event and the
     Women's Volleyball Pro Beach open, as well as three extreme
     sports competitions and national/local musical acts.  Prize
     money of more than $200,000 will be shared among the winners
     of the five sports events, with an estimated 50,000
     attending. The event supports the Women's Sports Foundation. 
     Sideout and Lee Pipes are presenting sponsors (Mervyn's).

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