The 76ers will give away up to 5,000 "Alien Iversons,"
a "twisted version" of Beanie Babies and a "parody" of G
Allen Iverson, to children 12 and under who attend Friday's
game at the First Union Center against the Pacers. 76ers
VP/Marketing & Operations Dave Coskey said a friend of
Iverson's told the 76ers G of the doll, "It looks just like
you!" (SPORTSBUSINESS JOURNAL, 4/12 issue). Iverson: "I
hope it is not supposed to look exactly like me" (USA TODAY,
4/14)....NY-based Waterhouse Securities will title sponsor
the Senior PGA Tour event in K.C. scheduled for September 3-
5. Waterhouse Exec VP/Marketing Randy Miller: "We've taken
on a sports marketing effort, and this is the first leg of
the effort" (K.C. STAR, 4/14)....PA-based music retailer
National Record Mart (NRM) has signed with the WWF, which
will give NRM TV exposure and the rights to sell WWF music
online (Pittsburgh POST-GAZETTE, 4/14).
RACIN': Nieman Marcus Direct men's spring catalog
features the Mark Martin-driven No. 6 Valvoline Roush Racing
Winston Cup Ford Taurus for $125,000. The buyer will also
receive VIP tickets to an upcoming Winston Cup race and "a
bunch of Valvoline" (USA TODAY, 4/14)....CART is launching
"Dinner a la CART," which includes FSIs in more than 40
million Sunday newspapers this week that will give readers a
chance to win a meal prepared by CART drivers Dario
Franchitti, Christian Fittipaldi and Tony Kanaan. MI-based
Valassis Communications and IL-based Marketing Events
created the promo and will execute for CART (CART).
