ADIDAS ON-AIR: adidas' new ad campaign from Holland-
based 180 Amsterdam was profiled by Patrick Allossery of the
NATIONAL POST. The ads "focus on sportsmanship" and "all
conclude" with the line "Take What You Want," followed by
adidas' new slogan "Long Live Sport." Allossery, on the
campaign: "It distinguishes Adidas from Nike, but the real
question is, will it motivate consumers to switch brands"
(NATIONAL POST, 4/12). For more on adidas, see (#18).
OTHER NOTES: The Canadian Olympic Association named
Premium Eye wear the "official supplier and licensee" of eye
wear products for Canada's Olympic team (TORONTO SUN, 4/13).
...Golfer Jim Furyk filmed spots for the Johnnie Walker
Collection of golf wear last month in Northern CA (Johnnie
Walker). The spots, from Chicago-based Leo Burnett USA,
will launch this week (AD AGE, 4/12)....Univision soccer
announcer Pepe Locuaz will serve as the MLS Fusion's new
spokesperson and will be featured in TV, radio and print
ads. Fusion Managing Dir Doug Hamilton: "First of all Pepe
is credible and believable. It's relevant to the soccer
community. Over 100 million viewers worldwide have seen
him" (Ft. Lauderdale SUN-SENTINEL, 4/13).
