TEAMS: Over 250 Burger King stores in the NY, NJ & CT
tri-state area have joined the Yankees and the MLBPA to
offer a limited-edition set of officially licensed World
Champion Yankees trading cards. A new 9-card set, including
two coupons, will be offered for $.99 with a Value Meal
purchase each week for the three-week period beginning April
19. CT-based Ostern Sports Marketing Group developed and
produced the promo for Burger King (Burger King)....Pepsi
One will title sponsor the Browns' Draft Day Party on April
17 at the Great Lakes Science Center in Cleveland (Browns).
OTHER NOTES: Pistons G Jerry Stackhouse and Fila
unveiled a new basketball shoe Tuesday. The Stack IV is "a
white shoe with black and gray swirls" (DETROIT FREE PRESS,
3/31)....adidas America will sponsor the USA men's
volleyball team through the 2000 Summer Games in Sydney (USA
Volleyball)....The CFL has enlisted the services of
marketing and communications company ESI Canada to help the
league's sponsorship sales efforts (CFL)...Senior PGA Tour
player Chi Chi Rodriguez has signed a lifetime deal to play
Orlimar clubs (Orlimar). Rodriguez "split" with Callaway
last summer "after a long" relationship, and he played the
rest of last season "without a club deal" (GOLFWEEK, 3/27).
