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NEW NAMES IN ASCENT TALKS: JERRY MCMORRIS AND RUPERT MURDOCH

          One day after a report had investor Bill Laurie
     agreeing in principle to a $400M deal for the Avalanche,
     Nuggets and the Pepsi Center, sources said that "more
     players could muscle into the high-stakes game," according
     to Bob Diddlebock of the DENVER POST.  Laurie, who is
     married to Nancy Walton, an heir to the Wal-Mart Corp.
     fortune, had made a $400M offer, which "could well include"
     the $130M in debt that Ascent "has incurred to build the
     Pepsi Center."  The $400M bid "struck several industry
     observers as low," and a business source said such a figure
     "could draw two current Ascent investors" into the bidding:
     Australian Kerry Packer and Triarc Chair Nelson Peltz.  Wal-
     Mart sources have said that Rockies Chair Jerry McMorris
     "has discussed" the deal with Ascent Entertainment CEO
     Charlie Lyons.  McMorris said that he has talked with Lyons,
     but nothing is currently being negotiated, though he added,
     "I wouldn't want to rule out anything in the sports world
     today."  Another name that has "surfaced," via his stake in
     CO-based EchoStar, is News Corp.'s Rupert Murdoch.  Trading
     in Ascent yesterday "was brisk," as a total of 725,800
     shares changed hands, compared with Monday's 121,000. 
     Ascent closed at $10.75, up $.25 (DENVER POST, 3/31). 
          SPIN MOVE: The SportsBusiness Journal's Daniel Kaplan
     reports in THE DAILY this morning that a banker involved in
     the talks said that Ascent is planning a bifurcated
     transaction, in which it will sell the Nuggets and a
     majority interest in the Pepsi Center to a group led by
     Laurie, while a second, unnamed group will acquire the
     Avalanche and a minority interest in the arena.  The source
     characterized the talks as in the "handshake" stage, saying
     they could still break down.  Kaplan adds that the deal is
     being driven by Ascent's high level of debt (THE DAILY).
          MORE DETAILS: The ROCKY MOUNTAIN NEWS' Al Lewis reports
     that analysts estimate the teams and the Pepsi Center "will
     sell for" $400-550M.  The Bonham Group President Dean
     Bonham: "When the deal actually is announced, I predict it
     will be worth considerably more than $400 million. ... The
     cost of the Pepsi Center is a lot less than its value.  That
     should be a cash-cow for a well-oiled, well-managed
     corporate machine" (ROCKY MOUNTAIN NEWS, 3/31). 
          FOR THE RECORD: Through Fox/Liberty's 40% stake in MSG,
     Fox currently owns 20% of the Knicks and holds an option to
     purchase a minority share of the Lakers.  NBA rules allow
     groups to acquire more than a 10% minority interest in only
     one franchise, while a group's total minority investments in
     multiple teams cannot exceed 50% (THE DAILY). 
          POST-MORTEMS ON ASCENT: In Denver, Mike Littwin writes
     under the header, "Ascent's Tenure Dotted By Good, Bad,
     Ugly."  Littwin writes that Lyons did bring the NHL to
     Denver and spearheaded construction of the Pepsi Center. 
     Littwin: "However you grade its performance, Ascent has to
     get credit for changing the local sporting landscape, which
     is a nice little story" (ROCKY MOUNTAIN NEWS, 3/31).  Also
     in Denver, Woody Paige writes that Lyons "has been a
     valuable keeper of the flame.  He has flaws, but he has
     foresight.  Occasionally, he deserved our wrath, but, more
     often, he deserved our applause" (DENVER POST, 3/31).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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