Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Leagues and Governing Bodies

SPONSORS TRYING TO GET TO THE CART OF THE MATTER WITH SERIES

          Although CART is a "terrific show, one that is getting
     better," the "trouble is, fewer and fewer people seem to
     notice -- or care," according to J.P. Vettraino of AUTOWEEK,
     who writes that CART is "struggling to find an identity,"
     which "limits the series' commercial appeal" and has
     sponsors getting "antsy."  With "slipping" TV ratings, which
     look "worse in light of its paid gate attendance, which ...
     has increased," sponsors "won't wait indefinitely for things
     to turn around."  Honda Performance Development President
     Tom Elliott said that while he is "not satisfied with low
     ratings," he is "reasonably satisfied with what we get from
     our participation in CART."  However, Ford Dir of Racing
     Technology Dan Davis said that "we're not here to race. 
     We're ultimately here to enhance our business -- to build
     our customer base. ... If no one is watching, you don't have
     a chance to convert loyal race fans to your brand." 
     Valvoline Dir of Sports Marketing Barry Bronson: "We are in
     it for the eyeballs.  TV is the key component there, because
     if you're not getting a sufficient number of susceptible
     eyeballs, then you're not going to pay."  Toyota Racing
     Development President & CEO Jim Aust: "CART needs to
     identify what it wants to do and what it stands for."  But
     Vettraino concludes that for now, Ford and the other
     sponsors "will wait and see what happens" (AUTOWEEK, 3/29).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/30/Leagues-Governing-Bodies/SPONSORS-TRYING-TO-GET-TO-THE-CART-OF-THE-MATTER-WITH-SERIES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/30/Leagues-Governing-Bodies/SPONSORS-TRYING-TO-GET-TO-THE-CART-OF-THE-MATTER-WITH-SERIES.aspx

CLOSE