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INDIAN WELLS TO SHOW OFF NEW FACILITY WITH TENNIS TOURNEYS
Published March 3, 1999
The ATP and WTA tennis tournaments at Indian Wells, CA, will take place in "one of the largest tennis facilities in the world," which "will be ready for action" when play starts later this week, according to Daniel Kaplan of the SPORTSBUSINESS JOURNAL. But while the event has a "host of new sponsors," the women's tournament "failed to attract a title sponsor this year" because of a "continuing marketing effort" by the ATP Tour, which is pooling TV and sponsorship revenues from the Mercedes Super 9 events beginning next year. Indian Wells wanted a clean slate to market both the men's and women's event in 2000. As a result, the tournament could only offer sponsors one-year deals, which both Harmon and State Farm Insurance, incumbent presenting sponsors of the Evert Cup women's draw, "declined." Lipton was "interested in a title sponsorship," but also didn't want to sign up for just one year. Meanwhile, Newsweek is in the last year as the sponsor of the men's event, as its deal expires at year's end. Because of the withdrawal of Harmon and State Farm, the "tournament will likely suffer a financial loss this year." Tournament Dir Charlie Pasarell: "We'll come close to breaking even; it won't be as good as years in the past." Crowds at the complex, which is on a 160-acre site, could reach 40,000 per day, which is "on par" with the U.S. Open (SPORTSBUSINESS JOURNAL, 3/1).