SBD/3/Events Attractions


          The ATP and WTA tennis tournaments at Indian Wells, CA,
     will take place in "one of the largest tennis facilities in
     the world," which "will be ready for action" when play
     starts later this week, according to Daniel Kaplan of the
     SPORTSBUSINESS JOURNAL.  But while the event has a "host of
     new sponsors," the women's tournament "failed to attract a
     title sponsor this year" because of a "continuing marketing
     effort" by the ATP Tour, which is pooling TV and sponsorship
     revenues from the Mercedes Super 9 events beginning next
     year.  Indian Wells wanted a clean slate to market both the
     men's and women's event in 2000.  As a result, the
     tournament could only offer sponsors one-year deals, which
     both Harmon and State Farm Insurance, incumbent presenting
     sponsors of the Evert Cup women's draw, "declined."  Lipton
     was "interested in a title sponsorship," but also didn't
     want to sign up for just one year. Meanwhile, Newsweek is in
     the last year as the sponsor of the men's event, as its deal
     expires at year's end.  Because of the withdrawal of Harmon
     and State Farm, the "tournament will likely suffer a
     financial loss this year."  Tournament Dir Charlie Pasarell:
     "We'll come close to breaking even; it won't be as good as
     years in the past."  Crowds at the complex, which is on a
     160-acre site, could reach 40,000 per day, which is "on par"
     with the U.S. Open (SPORTSBUSINESS JOURNAL, 3/1).

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