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MILES OF CHANGE? ATP TOUR TO ALTER SPONSORSHIP LANDSCAPE

          The ATP Tour "is set to ... radically" change the
     business of men's tennis by replacing the title and
     presenting sponsors of its "top 10 tournaments with eight to
     12 companies that will be asked to pay up to" $10M annually
     for 10 years, according to Daniel Kaplan of the
     SPORTSBUSINESS JOURNAL.  As part of "one of the largest
     sports marketing deals ever," the ATP and its marketing
     agency, ISL, reached "an agreement in principle to
     guarantee" the ATP $1.2B in event sponsorship and TV revenue
     between 2000-09.  Many "details remain to be negotiated,
     such as what tournaments will have to do to receive their
     share of the money and the costs of unwinding" existing
     sponsorship deals, but "most people in tennis now believe"
     the deal will get done.  In an effort "to create a common,
     recognizable sport like the NBA and the NFL," the ATP "may
     mandate" a "uniform look" for its tournaments, by making
     events "use the same color courts and backwalls."  There is
     "even talk of requiring players to wear the same type of
     clothes" and changing the ATP logo.  The new sponsors "will
     be granted product exclusivity," but the events would be
     able to sell other sponsorships "in the plazas outside the
     main tennis stadiums," as long as these deals don't conflict
     with the ATP sponsors (SPORTSBUSINESS JOURNAL, 3/29 issue). 
          CLEAN DEAL? Kaplan also reports that the WTA Tour is in
     "serious discussions with" Dove about making the soap and
     detergent company the Tour's title sponsor.  The WTA "hoped
     to make an announcement" at the Lipton Championships --
     which ended yesterday -- but "talks have not gone as
     smoothly as expected."  The WTA Tour is reportedly seeking a
     deal worth $8M a year (SPORTSBUSINESS JOURNAL, 3/29 issue).

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