MLB is "planning to allow" teams to sell 1-1 1/2" ads
on the sleeves of jerseys, "perhaps as early as" the '99
season (SPORTSBUSINESS JOURNAL, 3/29 issue)....In a joint
effort between the MLBP, MLBPA and the four licensed MLB
card companies, players are again handing out free packs of
trading cards at spring training games for the second year
in a row. Almost 250,000 packs were distributed at all 30
camps in the past week (SPORTS COLLECTORS DIGEST, 3/29).
...Yankees P Orlando Hernandez will "unveil his own line of
cigars," which will be made by his agent Joe Cubas' father,
Jose Cubas of Miami (N.Y. POST, 3/28)....Premier Sports
marketing will handle the multimedia rights for AZ State
Univ. sports in a five-year deal "reportedly worth" $3.75M
(AZ REPUBLIC, 3/27)....Horse racing fan Brandon Wilkens, on
the "Gallery Furniture.com Stakes," which attracted 21,028
at Turfway Park on Saturday: "Furniture gallery, uh, gallery
furniture. And what's that '.com' thing? Everything is
something .com now" (CINCINNATI ENQUIRER, 3/28).
