The Back Of The Book

ESPN CHILTON RELEASES MORE DATA ON TWELVE-SPORT FAN INDEX

3.26.1999

          Each month, the ESPN Chilton Sports Poll computes a     Twelve-Sport Fan Index, the combined average fan activity     (representing various elements such as sport interest,     attendance, viewership and purchasing habits) of the NFL,     MLB, NBA, NHL, NCAA basketball and football, pro golf, pro     tennis, pro soccer, pro figure skating, auto racing and pro     boxing.  The Twelve-Sport Fan Index is tracked year to year,     and month to month, and changes are noted each month in THE     DAILY.  Following are this month's changes: ESPN Chilton     Sports Poll interviews 2,000 respondents age 12+ each month.                                  CHANGES         IN THE TWELVE-SPORT FAN INDEX
          
        
              FEBRUARY         '98-FEBRUARY '99
               JANUARY         '99-FEBRUARY '99
      
              -3.6
               +4.0
      

          The change in the Twelve-Sport Index from February '98     to February '99 represents the trend of decline in overall     sports interests from '98 to '99.  The increase in the Index     from January '99 to February '99 is driven by increased fan     levels in auto racing, the NBA and pro soccer.                                   -30-

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CHANGES IN THE TWELVE-SPORT FAN INDEX
FEBRUARY '98-FEBRUARY '99	JANUARY '99-FEBRUARY '99
-3.6	+4.0