STAND UP, PACER PEOPLE! YOUR TEAM HAS HIT SPONSOR JACKPOT

          The Pacers announced seven "major" corporate sponsors
     yesterday, which included partnerships with the team as well
     as Conseco Fieldhouse, according to Sean Horgan of the
     INDIANAPOLIS STAR-NEWS.  The seven Building Sponsors include
     Miller Brewing, PepsiCo, Bank One, ATA Airlines, Marsh
     Supermarkets, Emmis Communications Corp. and The
     Indianapolis Star-News.  The Pacers "declined to pin a value
     on the high-end sponsorships," but Horgan writes that each
     sponsorship package "could be worth up to" $1M annually,
     "depending on the individual deal."  Pacers GM David Kahn
     said that the packages "range from five to 10 years in
     length, with most leaning toward the latter."  Kahn: "It's a
     considerable investment."  Pacers President Donnie Walsh
     said that all of the packages include "commitments for
     extensive" arena signage, broadcast advertising, "the
     leasing of at least one suite and the purchase of additional
     tickets."  All but PepsiCo have been team sponsors in the
     past, but "none with an investment of this magnitude" (Sean
     Horgan, INDIANAPOLIS STAR-NEWS, 3/24).