Catholic Healthcare West's $15M, 12-year sponsorship
deal with the MLB Giants is examined by Mark Hyman of
BUSINESS WEEK, who writes that the "investment is already
looking smart," as business at CHW's sports medicine clinics
is up 14% over last year. Hyman writes that health care
companies are "paying sports franchises enormous sums to
establish relationships," and "almost every major sports
franchise has at least one health-care sponsor." But
"questions ... arise about the criteria teams use to select
their physicians. Are they seeking out the finest medical
minds or the highest bidders?" (BUSINESS WEEK, 3/29 issue).
...Shares of Quicksilver "rose to an all-time high Friday
after it announced a 3-for-2 stock split." Shares rose
$.38, to $40.50, more than double the price a year ago
(ORANGE COUNTY REGISTER, 3/20)....People "from all over the
country have been calling to abuse" personal injury lawyer
Jerome Wisefield of MA because "they think he's hired O.J.
Simpson" as a spokesperson. The number to Wisefield's firm
is 1-800-HELP-LAW, while the number for the Simpson-endorsed
law referral service is 1-800-LAW-HELP (BOSTON GLOBE, 3/21).
...Two Penthouse models were featured Saturday during the
NHRA Mac Tools Gatornationals in Gainesville. NHRA
President Dallas Gardner said that the response to
Penthouse's presence on tour "has been mostly positive, but
there were initial concerns." Gardner: "We're always
worried about something on the edge like Penthouse with
respect to the family image" (ORLANDO SENTINEL, 3/21).
