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MR. SAMARANCH GOES TO WASHINGTON? MCCAIN WILL INVITE HIM

          U.S. Senator John McCain (R-AZ) "plans to invite" IOC
     President Juan Antonio Samaranch to Congressional hearings
     next month that "will review the tax-exempt status" of the
     IOC in the U.S., according to Amy Shipley of the WASHINGTON
     POST.  McCain will also invite former U.S. Senator George
     Mitchell and "an unnamed" USOC official to attend.  IOC VP
     Anita DeFrantz said this week that she expected to testify
     on behalf of the IOC.  She said she didn't expect Samaranch
     or other non-American IOC officials to attend the DC
     hearings (WASHINGTON POST, 3/20).  Samaranch, on attending
     the hearings: "I am always very pleased to go to the United
     States, no?  But I have received no letter.  If I received
     the official invitation, I will think about it" (BOSTON
     GLOBE, 3/21).  Meanwhile, U.S. IOC delegate Jim Easton
     criticized U.S. politicians for attacking the IOC: "You talk
     about people in glass houses.  Here we have our politicians,
     who live daily with conflicts of interest, criticizing us on
     the way we run our business. ... They just get on a soap box
     and preach their righteousness. ... They don't understand
     what's going on with the Olympic movement (Mult., 3/21).
          HYBL ON BOARD: USOC President Bill Hybl was named the
     third member of a reform commission that will advise an IOC
     "overhaul."  Hybl joins Samaranch and Italian auto exec
     Giovanni Agnelli.  In CO, Kamon Simpson wrote that Hybl's
     appointment "could signal a swing in the relationship
     between the IOC and the USOC ... [which] has been tested by
     the current bribery crisis" (CO Springs GAZETTE, 3/21).
          REAX: An AKRON BEACON JOURNAL editorial stated that the
     IOC "offers new evidence that self-regulation can be a most
     difficult concept for organizations and people who believe
     regulations don't apply to them" (BEACON JOURNAL, 3/21). 
     The Montreal GAZETTE stated that Samaranch's "performance"
     in Lausanne last week was "the most brazen denial of reality
     on public view" (Montreal GAZETTE, 3/20)....On ESPN's "The
     Sports Reporters," Mitch Albom said, "Samaranch is guilty of
     fraud and hypocrisy, but the biggest crime is lack of shame. 
     If he truly cared about the Olympics, he'd step down before
     nobody believes in them anymore" (ESPN, 3/21).
          DID HE BITOVE MORE THAN HE CAN CHEW? In Toronto, Joel
     Baglole wrote that former Raptors President John Bitove,
     Jr., will be officially appointed President & CEO of
     Toronto's 2008 bid committee this week (TORONTO STAR, 3/20).
          BRAND AWARENESS: In S.F., C.W. Nevius examined possible
     erosion in the Olympic brand and cited data from an IOC
     study conducted by S.F.-based Edgar, Dunn and Co. which
     found that consumers "feel the Olympics exist on a level far
     above mere sporting events like the Super Bowl or the World
     Cup."  The "only organizations that had favorable responses
     that matched the Olympics were such squeaky-clean charities
     as the Red Cross and UNICEF."  The Olympics were the "most
     highly regarded brand/event" among 8.2%, ahead of Nike at
     5.9% and Disney at 6.1% (S.F. CHRONICLE, 3/20).

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