SBD/2/Events Attractions

FINCHEM PLEASED WITH MATCH PLAY; ABC SPORTS HIGH ON RATING

          PGA Tour Commissioner Tim Finchem, on the Andersen
     Consulting World Match Play Championship: "The popularity of
     golf has been enhanced this week by what people saw.  We
     think it's a tremendous success" (USA TODAY, 3/2).  The WALL
     STREET JOURNAL's Frederick Klein said the first event of the
     World Tour series may have been absent of the top names in
     golf, but the event still delivered for viewers: "What they
     did get ... was good golf delivered by good golfers" (WALL
     STREET JOURNAL, 3/2).  In San Diego, T.R. Reinman: "The
     Andersen worked for San Diego golf fans, the players and the
     future of the event" (UNION-TRIBUNE, 3/2).  ABC Sports' Dir
     of Media Relations Mark Mandel, on Sunday's 4.2/9 Nielsen
     overnight rating: "We just think these are terrific numbers
     given it's a new event" (WASHINGTON POST, 3/2).   

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