SBD/2/Collegiate Sports

DOES ISL HAVE ITS EYE ON ACQUIRING RIGHTS TO NCAA TOURNEY?

          Swiss-based sports marketing group ISL "has its sights
     on the NCAA Tournament," according to Wendell Barnhouse of
     the FT. WORTH STAR-TELEGRAM.  CBS Sports' $1.725B rights
     deal expires in 2002 and ISL is "developing a plan where it
     would take over" TV rights and sell them to a network.  ISL
     would also oversee the marketing and promotion of the entire
     tournament.  ISL has "not presented the plan to the NCAA
     yet."  ISL is currently "pitching" a proposal for a Div. I-A
     college football playoff (see THE DAILY, 12/15) and ISL
     VP/Collegiate Athletics Jim Wheeler said, "We are very
     interested in the NCAA Tournament.  But right now, it's not
     even in the infancy stages."  NCAA Deputy Exec Dir Tom
     Jernstedt: "We didn't know they had an interest.  We're
     curious to learn precisely what they have in mind."  Sources
     said that ISL's plan would allow the NCAA to "remain in
     charge of game management and administration, including
     selecting and seeding the teams."  CBS pays around $246M per
     year for tourney rights, and talks on a new deal are
     expected to begin within the next year (STAR-TELEGRAM, 3/2).

Return to top

Related Topics:

CBS, Colleges, NCAA, Oakland Athletics, Viacom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug