MERCH(ANDISE) MADNESS: DUKE, UNC TOP PRO PLAYER'S SALES LIST

          UNC and Duke are No. 1 and 2 in Pro Player's annual Top
     10 ranking of college basketball merchandise retail sales,
     accounting for about 34% of the company's total NCAA
     basketball sales.  Duke moved from seventh place last year
     to second this year.  The Univ. of WI (UW), Univ. of IN (IU)
     and Purdue Univ. were newcomers to the list.  The top 10,
     with their percentage of overall sales (Pro Player): 

     

  
 
    
 
      
1)
    
    
UNC
    
 
      
(17.9)%
    
    

    
 
      
6)
    
    
Ohio 
      St. Univ.
    
 
      
(5.2)%
    
  
  
 
    
 
      
2)
    
    
Duke
    
 
      
(15.5)%
    
    
 
      
7)
    
    
Univ. of 
      WI
    
 
      
(3.3)%
    
  
  
 
    
 
      
3)
    
    
Univ. of 
      KY
    
 
      
(13.8)%
    
    
 
      
8)
    
    
Univ. of 
      TN
    
 
      
(3.0)%
    
  
  
 
    
 
      
4)
    
    
UConn
    
 
      
(10.6)%
    
    
 
      
9)
    
    
Univ. of 
      IN
    
 
      
(2.8)%
    
  
  
 
    
 
      
5)
    
    
Univ. of 
      KS
    
 
      
(6.2)%
    
    
 
      
10)
    
    
Purdue
    
 
      
(2.3)%
    
  


          LYCOS? THEY LOVE US: In Boston, Hiawatha Bray reports
     that the Home Shopping Network "will team up with Lycos this
     weekend in a campaign" to sell merchandise around the NCAA
     Final Four.  Under the partnership, Lycos will sell
     basketball merchandise on a "special Internet site that will
     promote other products for sale" on HSN, and the net will
     "flash" ads for merchandise on sale at the Lycos Web site. 
     All of the orders Lycos receives will be shipped through
     HSN's "order-fulfillment system" (BOSTON GLOBE, 3/19).