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AIN'T AD SLOGANS GREAT? MARINERS UNVEIL NEW AD CAMPAIGN

          The Mariners unveiled eight 30-second TV spots for
     their "Ain't Baseball Great" ad campaign, according to Bud
     Withers of the SEATTLE TIMES, who wrote that the slogan "may
     not play well with English teachers, but it's
     straightforward and disarming."  One spot features the
     Mariners Moose mascot waking from a nightmare in which a new
     mascot named Lenny the Latte is introduced.  As the Moose
     sits up, P Jamie Moyer "admonishes, 'I told you.  No nachos
     before bed.'"  Another spot shows P Jeff Fassero in a
     supermarket, throwing apples into a catcher's mitt.  When he
     tries it with an egg, "resulting in a splattered mess, a
     voice on the store intercom intones, 'Wild pitch, aisle
     four.'"  The ads were created by Seattle-based agency
     Copacino and filmed in three days during February in Peoria,
     AZ, by WA-based Blue Goose Productions.  The campaign
     replaces the "Ya Gotta Love These Guys" campaign of the past
     three seasons, named MLB's best in '98 by Baseball Weekly. 
     Both were created by Copacino (SEATTLE TIMES, 3/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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