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DANCING FOR DOLLARS: NCAA TOURNEY WINS MEAN $$$ FOR SCHOOLS
Published March 18, 1999
The school of each men's basketball team receives $170,000 for each game the team plays in the NCAA Tournament, but the money is distributed among the members of the school's athletic conference, according to Michael Clark of the CINCINNATI ENQUIRER. Miami (OH) Univ. spokesperson Richard Little said that though the school is paid $170,000 for each round it advances, "the amount remains the same regardless of how far a team progresses in the tournament -- even if it wins the national championship." Little noted that most conferences distribute the NCAA money over several years and average it out equally among all of the teams. In addition to the $170,000 payments, the NCAA also provides each participating team $120 a day for lodging and meals for each school member with the team (CINCINNATI ENQUIRER, 3/16). In Detroit, Rusty Hoover writes that MI State Univ. officials "expect a boost of roughly" $270,000 in the school's annual licensing revenues of $900,000 if the men's team advances to the Final Four. Besides souvenir royalties, MSU earns NCAA participation fees of $20,000 for the first two rounds, $30,000 for this weekend's rounds and a potential $50,000 if the team makes it to the Final Four (DETROIT NEWS, 3/18). DECEMBER MADNESS: ISL VP/College Athletics Jim Wheeler is featured on CBS SportsLine where he discussed ISL's proposed NCAA football playoff system: "Everybody's really interested in how we would go about our process and proposal. If I let it out, I would lose the competitive advantage. I've got to break through the old relationships with something special" (Dennis Dodd, CBS SportsLine, 3/16). NCAA UNDER FIRE AGAIN? Black coaches are "raising the possibility of legal action against the association on another front: school's minority hiring practices," according to a report in USA TODAY. In a letter to NCAA President Cedric Dempsey this week, Black Coaches Association Exec Dir Tim Stoner "calls for more urgent attention to the lack of black coaches and administrators in college athletics." Stoner: "If we can't get more cooperation, we believe we have a legal avenue we can pursue to bring about change." Currently, only 5 of 112 football coaches in Division I-A are black (USA TODAY, 3/18).