FEW DETAILS EMERGE IN AMERICAN AIRLINES NAME DEAL IN DALLAS

          American Airlines' 30-year naming rights deal for
     Dallas' new arena is worth "as much as" $195M and will
     include the use of luxury suites and TV advertising rights,
     according to sources of Ingrassia & Alm of the DALLAS
     MORNING NEWS (See THE DAILY, 3/16).  However, one source
     said that the total value of the package "may not reach"
     $195M, with the "discrepancy" arising from features "that
     are difficult to place a precise value on" (DALLAS MORNING
     NEWS, 3/17).  Heat President of Business Operations Jay
     Cross said that the deal "is not expected to tarnish the
     Heat's ability to market" their 20,000-seat American
     Airlines Arena because the two markets are "local and
     separate from one another" (SUN-SENTINEL, 3/17).